REFERENCES

Experience that translates into impact.

BEUSEKOM works alongside executives and businesses on strategic and commercial challenges where experience, trust and execution matter.

Our engagements combine senior-level perspective with hands-on support — focused on better decisions, concrete action and measurable results.

References | BEUSEKOM Market & Advisory

SELECTED ADVISORY ENGAGEMENTS

Alimentestic

Selected companies supported through executive advisory, commercial strategy and European market development.

What clients say.

quote
“Jens has a deep understanding of the European FMCG market and an exceptional network across manufacturers, retailers and distributors. His commercial experience and market relationships help us identify opportunities, connect with the right partners and accelerate growth across Europe.”
Laurenz Hoffmann
CEO, Alimentastic – House of Brands

SELECTED EXECUTIVE ROLES

Kaufland
Selecta group
Plus
Pelican Rouge

More than 25 years of international leadership experience across FMCG and Retail.

What People Who Worked With Jens Say

Leadership Perspective

Evonik

Michael Rauch

CFO, Evonik Industries AG

Former CEO, Selecta | Former Manager

“Jens brings a rare combination of strategic clarity and genuine hands-on leadership. He leads by example — earning trust through consistency, transparency and a deep commitment to the people around him. His teams don’t just follow him; they grow with him.”

Selecta group

Hannes Wengle

Group Chief Procurement Officer, Selecta

Former Deputy to Jens | Successor as Group CPO

“Jens is a leader who gives clear direction, takes ownership and remains approachable and trustworthy. You can rely on his word, and he keeps his team transparent and well informed.”

From the Other Side of the Table

mars

James Mills

Vice President Sales, Mars Snacking

Former Global Chief Customer Officer, Mars Wrigley | Business Partner

“Jens has an unparalleled experience across European retail and a strong capability in building meaningful partnerships between suppliers and retailers. His knowledge and ability to move beyond the tactical and into the strategic dialogue that creates lasting change would be valuable to both retailers and suppliers working in the EU market.”

colian

Malte Dammann

Chief Commercial Officer, Colian Group

Former EVP Marketing & Sales, Ritter Sport | Business Partner

“I’ve had the pleasure of working and negotiating with Jens van Beusekom at several points in my career, and he consistently stands out as one of the most capable professionals I’ve encountered in cross-border procurement and branded and private label sourcing.”

leading

Detlef Jütten

Managing Director, Leading German FMCG Brand

Business Partner

“Jens was a proficient leader and a strong personality with a thorough understanding of the FMCG market. In our discussions regarding modern procurement and category management, his clear, forward-looking approach quickly became apparent.”

From experience to measurable impact.

EUROPEAN MARKET EXPANSION

Supporting an Asian FMCG manufacturer in developing its European go-to-market approach, building distribution partnerships and accelerating access to key retail markets.

COMMERCIAL & PROCUREMENT ADVISORY

Supporting leadership teams in identifying commercial and procurement opportunities, challenging existing approaches and translating strategic priorities into actionable initiatives.

EXECUTIVE ADVISORY

Working directly with CEOs and senior leadership teams as an experienced sparring partner on growth, transformation, commercial strategy and execution.

Results start with the right conversation.

Every business challenge is different. BEUSEKOM brings together executive experience, commercial understanding and hands-on execution to help turn opportunities into measurable results.