BEUSEKOM Market & Advisory was founded by Jens van Beusekom to combine senior executive experience with hands-on commercial and operational expertise.
The philosophy is simple: good advice should turn decisions into action and action into measurable results.
I’ve spent more than 25 years making commercial and procurement decisions across European FMCG and retail — in negotiating rooms, executive teams and operational businesses.
Today, I bring that experience to companies and leaders facing important decisions of their own.
Strategic • Operational • Trusted
My advisory work is built on more than 25 years of making commercial and procurement decisions — and being accountable for the results.
I have led teams and businesses across European markets, negotiated with some of the industry’s largest players and worked through transformations where strategy had to deliver in the real world.
That experience shapes how I advise today: pragmatic, commercially grounded and close enough to the business to understand what actually works.
As central as possible. As local as needed.
International leadership experience
Procurement & cost responsibility
Cumulative negotiation volume
Leadership experience across Europe
Jens knows what it means to make decisions and be accountable for the outcome. This experience shapes an advisory approach that is pragmatic, commercially grounded and focused on execution.
With experience across FMCG, Retail, Commercial and Procurement, Jens understands how manufacturers, suppliers, retailers and distribution partners operate across European markets.
BEUSEKOM combines this market understanding with executive experience and a strong European network to help businesses make better decisions and accelerate profitable growth.
But leadership is also about people.
Jens believes sustainable performance starts with the people closest to the business — listening to their expertise, providing direction and empowering them to take ownership and deliver results.
Beyond the spreadsheets and the boardrooms, I’m a family man who values connection, curiosity and enjoying life with the people who matter most.
Straightforward, curious and always open to a good conversation.
Good food, good coffee and time to recharge.
Partnership, trust and shared values.
My four children keep me grounded and put everything else into perspective.
I focus on what creates real impact.
I believe in long-term relationships.
Strategy only matters when it works in reality.
I act with honesty and take ownership.
I never stop learning about people and markets.
Experience matters. But what matters more is using it to help others make better decisions.
If you are facing a complex challenge or see an opportunity